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Horseville, the home of Mike Jelinek



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Workshop overview

• Theory
• Philosophy of Creative Cognition
• Principles of ideation workshop
• Practice
• Ideation sketching techniques
• Practical exercises on given topic

Workshop goals

• Learn about cognitive aspects of ideation sketching
• Learn about main principles of efficient ideation sketching
• Learn and practice major ideation sketching techniques
• Practice ideation sketching on real case
• Learn how to evaluate the ideation sketches
• Discuss positioning of ideation sketching in the current design pipeline


Workshop structure

DAY 01
• 09:00 Introduction and set up, theme briefing
• Short talk about ideation vs. communication sketching
• 10:00 The first sketch exercise, 15 min max, followed with a short break
• 10:30 Review and discussion
• 10:45 Verbalisation exercise
• 11:30 Lecture - IDEATION SKETCHING theory
• 12:45 Lunch break
• 14:00 Body storming exercise, followed with a short break
• 15:00 8x5 exercise (8 sketches, 5 minutes each)
• 16:00 Review and presentations
• 17:00 Wrap up and discussion (18:00 or open end)

DAY 02
• 09:00 Recap and set up
• 09:30 Lecture on 2d ideation techniques - demo
• 10:30 Exercises: Pareidolia, Thumbnails, Silhouettes
• 13:00 Lunch break
• 14:00 Case study (Terminator: Dark fate)
• 14:30 Introduction to digital ideation in 2d, line efficiency - Demo
• 15:30 Practical exercise
• 17:00 Wrap up and discussion (18:00 or open end)

Workshop setup and requirements

• Max. 6 participants at the time
• Basic sketching tools (Pens, pencils, A4 papers)
• PC/MAC with Wacom graphics tablet, Photoshop. Sketchbook Pro or similar
• Projection screen for lecturer

Previous workshops and lectures


Screenshot 2023-02-22 at 16.09.24



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