Horseville Design Hideout

Love letters to Syd Mead

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Selected prints available at Artstation:

... is doctorate research studying "ideation sketching", as known as part of the design development, and the creative process in general. However, every repeatable process becomes the source of routine problem-solving, physical habits, or sticky creative shortcuts. This research focuses, among other things, on overcoming such limitations, and the
METASKETCHES exhibition presents one of its results. Through the selection of images, the viewers will observe the results of the experi-mentations and learn as well about the manifesto of ideation sketching.
 Selected artworks demonstrate how AI and VR could help to create conceptual illustrations that carry all the engaging ambiguity of the handmade sketches, while fully made in digital and 3d. And to be more specific, the author shows how to leverage VR to break muscle memory, AI to refresh color palette choices and how to liberate from the repetitive use of form language. 
Audiences learn also about AI aparatus providing the "consulting on the idea by the hivemind" service, where the hive mind particularly refers to available neural networks such as Wombo, Disco Diffusion, or Artbreeder. AI helps here as a visual aggregator of collected minds, and contributes to the process with additional and unbiased eyes, or even a synthesised virtual mentor's feedback if you will. These neural networks are trained on art that we usually learn from, aren't they?
  The goal of such imagery is strictly to contribute to the ideation process, allow multiple interpretations, and encourage viewers to carry on with their own evolution of the concept. They are intentionally abstract and ambiguous, yet they ought to have readable elements which suggest the direction of the design ideation.

Mike Jelinek is an artist, designer, and researcher who worked on projects such as Terminator Dark Fate (Tim Miller/Jim Cameron), Love, Death and Robots, and Future Ink (Wacom and Ars Electronica) or Dubai’s museum of the future exhibition research (Tellart). Mike's design career started in Skoda Auto, where he worked for seven years, and now his clients’ list includes names such as Pilsner Urquell, Scarpar, Nike, Prim and much more. 
Mike Jelinek also an aspiring academic researcher, who is focusing on mind, creativity, and ideation in the context of design and cognitive sciences, which is a subject matter of his doctorate studies (ArtD/PhD) at STU Bratislava, Slovakia.

The exhibition was opened on the 16th of May, 2022.
Location: Univerzity of Western Bohemia, FEL, Univerzitní 26, 306 14 Plzeň 3
Admission free, open through June





All the environment design artworks shown here result from a collaboration between an artist and artificial intelligence. The question is, why AI? Do we need it? And how could we use it?

As an artist, my inspiration is often based on subconscious sparks of random ideas that sometimes come unexpected, untriggered. However, as a designer, it is unacceptable to rely on happy accidents.

You know how much I love to dig into the science of ideation, so you won't be surprised that I may have a reasonable explanation for why we, as artists, find so much joy in dealing with ambiguity. It turns out that ambiguity might be the key to human creativity, particularly how our brains deal with it. Due to our poor sensory system, our brain is forced to crush ambiguity into choices. As neuroscientists such as David Eagleman or Anil Seth claim, these choices result from processing our memories, experiences, and emotions ... we are literary surfing our cognitive maps to interpret that indistinct indication.

Although knowing how we process such visual noise is terrific, it might provide an insufficient foundation to drive creativity intentionally and in the given context. So, with that said, what if we can control the input signal, the ambiguity itself?

And here comes the AI.

Explicitly speaking, we do not talk about the general AI now but about its less (fortunately) sentient versions. Such as Generative Adversarial Networks, Contrastive Language Image Pre-Training or the recently popular Text-to-image Diffusion Models.

So, in this topic, I was using Google's Colab notebook, called
Disco Diffusion. As in other cases (Midjourney, Wombo Dream, Dall-E or Stable Diffusion), it generates an image based on your verbal prompt, but for this exact objective, it allowed me to control the ambiguity level of it better than the others. All of those, as mentioned earlier, may produce similar results, but their rendering outputs were too resolved and too precise for my needs. Why?

It's all about exploration. If the image I want to interact with doesn't allow me to interpret it in various ways, and if it's too definite, how could I explore it?

I want my AI to generate ambiguous images that are not just any random noise. I want my AI to help me start with something abstract enough, yet giving me hints in the required context, something I can paint over and interact with. Something new and crazy that I could use to consciously design.

Thank you for joining in my exploration of planet Pontis Major over the last few weeks. It's been an enjoyable ride, thanks to this AI tool. By talking to an AI through my verbal prompts and playing with the dozens of images it generated, I could spend just ten or twenty minutes producing each of these images. It was as liberating and as joyful as doodling on a napkin.

My research continues, and it seems that it crosses the borders of art and design. So please feel free to reach out via LinkedIn or email or follow me on my Facebook or Instagram. (Links bellow)

Let's stop talking about happy accidents and let's talk about ambiguity.

#clipstudiopaint #wacom #cintiq #discodiffusion #Pareidolia #digitalart #sketch #ideation #conceptart #research #metasketches #metasketching See less

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