November 2016

What is FORMBASHING?

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Thanks to Photoshop and zBrush, photobashing and specifically kitbashing became the natural part of creative process. But what if we go beyond using functional components in a new and unusual context and dive deeper into the design process?
 
So here is the question. What makes Lamborghini or Apple products look like they do? Why we are able to instantly recognize what kind of brand we are looking at? Well, it is because of the form language they use. The brand is represented by its look.
 
What is form language? 
 
Simply said, it is a specific and unique combination of forms and shapes. It is the well defined contrast between soft and hard forms, proportions or structure that makes your design unique. Just take a look at the world of animals: Fish has totally different form than let's say a tiger. Their bodies represent the environment and the way they live and act in specific form language.

 
Now, as far as we finally understand,  let's distille the essence of particular form language into simple building blocks. Let's design a DNA of our form language with no constrains to function or manufacturability. Simply said, let's build an
abstract sculptures which represent our vision. Once we are done, we can use those DNA blocks to build much more complex objects, while maintaining the consistent visual style.

Finally, what is Formbashing?

Formbashing is a creative design strategy which uses simplified abstract building blocks used to compose complex objects such as products, vehicles or architecture. These basic forms are built first as the abstract sculptures, and then applied as a functional element.

ABSTRACT -> CONCRETE -> SPECIFIC -> FUNCTIONAL.
 


See more examples at Behance:
https://www.behance.net/gallery/27156741/FORMBASHING-Method