Welcome to
Horseville Design Hideout


Hi there!

My name is Mike Jelinek and I am design futurist.

Being a keen explorer of emerging technologies, scientific achievements, and even social, economic or cultural trends, I enjoy translating these discoveries into speculative or fictional concepts. These visual concepts serve as starting point for further development, and they get prototyped, tested and eventually manufactured. However, their main purpose is to ignite the conversation, explain the issue and suggest the solution in visual form.

Notwithstanding my long creative career in the automotive segment, I was always reaching beyond product design. In 2016, I’ve started to research human perception in design context as part of my postgraduate studies of the Future Design program at Prague College of Teesside University, where I’ve received the Master or Art degree (with merit).

I also work for entertainment industries (film and games), where I provide mainly concept design services. (Blur Studio, Orior Dynamics, Fig Production, NMDS)


Feel free to
contact me with project inquiries and commissions offers.







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