Welcome to Horseville Design Labs, the home of Mike Jelinek

Hi there!

I am a designer who focuses on future products or services. Experimental, fictional or speculative, my work always takes off with research. I am keen explorer of emerging technologies, scientific discoveries, and even social, economic or cultural trends. In many cases, my concepts move over from fiction to reality, and they get prototyped, tested and manufactured. (

You will find state of the art technologies in my toolset: high-end 3d systems such as Autodesk Alias (since 1996), VR with HTC Vive and LeapMotion, GravitySketch VR in which development I also participate in an advisory role.

Notwithstanding my long creative (mostly CAS) career in the automotive segment, I was always reaching beyond product design and challenged the way we design and use things, and had strived to explain these questions in the right context. Starting 2016, I am researching human perception in design context as part of my postgraduate studies at Prague College.

I also work for entertainment industries (film and games), where I provide mainly concept design services.

Please see
design/illustration/vr/sketches galleries for more examples.

Feel free to contact me anytime using this link:
contact and don't forget to check my blog!