Welcome to
Horseville Design Hideout

Hi there!

My name is Mike Jelinek and I am concept designer and independent researcher.

Being a keen explorer of emerging technologies, scientific achievements, and even social, economic or cultural trends, I enjoy translating these discoveries into speculative or fictional concepts. These visual concepts serve as starting point for further development, and they get prototyped, tested and eventually manufactured. However, their main purpose is to ignite the conversation, explain the issue and suggest the solution in visual form.

You will find state of the art technologies in my toolset: high-end 3d systems such as Autodesk Alias (since 1996), VR with HTC Vive and LeapMotion, or GravitySketch VR in which development I also participate in an advisory role.

Notwithstanding my long creative career in the automotive segment, I was always reaching beyond product design. In 2016, I’ve started to research human perception in design context as part of my postgraduate studies of the Future Design program at Prague College of Teesside University, where I’ve received the Master or Art degree (with merit).

I also work for entertainment industries (film and games), where I provide mainly concept design services. (Blur Studio, Orior Dynamics, Fig Production, NMDS)

Feel free to
contact me with project inquiries and commissions offers.