Welcome to Horseville Design Labs, the home of Mike Jelinek

Hi there!

I am a designer who focuses on concepts of future products, services, or even worlds. Despite the speculative aim, my work takes off with research of emerging technologies, scientific discoveries aligned with social, economic and cultural trends. In certain cases, my concepts move from fiction to reality, and they get prototyped, tested and manufactured.

You will find state of the art technologies in my toolset: high-end 3d systems such as Autodesk Alias (since 1996), VR with HTC Vive and LeapMotion and GravitySketch VR in which development I also participate in an advisory role.

Notwithstanding my long digital production career in the automotive segment, I was always reaching beyond product design and challenged the way we design and use things, and had strived to explain these questions in the right context. This mindset led me to projects such as
www.scarpar.com or www.machinesofadventure.com.

Please see
design/illustration/vr/sketches galleries for more examples.

I also work for entertainment industries (film and games), where I provide mainly concept design services.

Feel free to contact me anytime using this link:
contact and don't forget to check my blog!